Boost your sales with an eCommerce UX audit

Poor user experience (UX) can drive users away from your store and straight into the arms of competitors. That’s the last thing you want.

“We know how many seemingly innocent things can distract the user from the shopping path and, correspondingly, lower your sales. After many years of working in eCommerce, we can identify most of these things at a glance. We can get the rest of the knowledge from user research and analytical tools.”

Katarzyna Kowalczyk, Product Designer

Convert more visitors into buyers

Sometimes small conversion growth can generate significant revenue, even without changing the number of visitors and basket value. After implementing the audit recommendations, one of our client’s website has grown in conversion rate from 1.5% to 1.97%, which translated into 24,000 Euro, or more than 13%, revenue growth.

Before the audit: 1.5% conversion rate

Problems were revealed thanks to a UX audit:

Lack of validation in the checkout forms and unclear error messages
Chaotic category architecture
Low-performing search

Performance:

100.000 visitors
$120 average basket size
Revenue €180.000

After the audit: 1.97% conversion rate

Implement solutions:

Adding a validation mechanism in forms and simplifying error messages
New simplified categories architecture
New functionalities in search

Performance:

100.000 visitors
$120 average basket size
Revenue €204.000, an increase of €24,000

Most common questions about UX audits

A UX audit is an expert analysis of your eCommerce. Its goal is to identify the weak points of your service. These are weaknesses where users encounter the most difficulties. They can make it difficult for users to find relevant information or perform a task, like booking a ticket or purchasing a product.

What’s the purpose of a UX audit?

Understand a solution’s value to the business.
Radically improve your product’s performance quickly and cost-effectively.
Spot any UX and user interface (UI) issues before spending money on development.
Get a fresh look at your solution from another perspective.
Fix problems with an existing product that are related to the clarity of your product or that are aimed to address users’ needs in the right way.
Obtain recommendations for the future.
Identify the value for users who are using, or will use the solution.
Improve your conversion rates, brand perception, and sales.

You plan to redesign your website but don't know where to start. Rebuilding a site is always associated with high costs. Reliance to expert knowledge will help you avoid stress, loss of money, and the need for further changes.
Many people visit your website but few take the desired action, such as purchasing, subscribing to the newsletter, reading the article, etc. This may mean your website needs to be optimized for user experience or that users need to trust the website to leave their data.
You want to know your advantages and opportunities for improvement over the competition. What determines the choice of a given website or application is not only the proposed offer but the ease of use and adaptation to the needs. Optimizing the user experience can improve the comfort of using the website, encouraging users to use it and increasing profits.

A UX audit is an affordable and quick way to solve your UX issues. By having an audit, you’ll improve your product’s competitiveness and value, and create something that’ll expand your marketing reach.

The audit's outcome is a comprehensive report with a list of errors, suggestions to fix them, and recommendations. Besides sending the report, we meet the client to present the findings and answer their questions. You can download an example of the UX audit below.

Then you can implement the recommendations by yourself, or we can also continue our cooperation with our team of design and programming experts.

The UX audit can improve your conversion rates, brand perception, and sales.

What's the scope of an eCommerce UX audit?

Standard

Desktop

We evaluate an online store based on our experience using heuristic analysis.

We look into the purchase path and the information architecture.

We check if the user can easily find what they’re looking for and if the process is transparent and simple.

Store elements that we analyze on the desktop:

Homepage
Product search
Product page
Listing page
Filtering
Shopping cart
Checkout

Price: 899 Euro

Advanced

Desktop | Mobile

We do everything that’s included with a basic UX audit, but we’ll also take a deep dive into user personas, benchmarks, and branding along with an analysis for mobile.

We analyze all of the store elements included in the basic plan plus:

Personas
Cognitive walkthrough
Benchmarks
Branding

Additionally, we create a redesign concept for two chosen pages of the store.

Price: 1499 - 1999 Euro

Premium

Desktop | Mobile

This plan is for those that would like to extend the scope of a standard or advanced UX audit to:

User interviews (IDI’s)
User testing
Card sorting and tree testing
Low-fi or hi-fi prototypes

The best way to determine if this is best for you is to meet and talk about your specific needs.

Price: Contact us!

Let's discuss the possibilities

We understand that every project is different and requires an individual approach. That’s why we offer a free consulting session with an expert. During the session, you’ll have a chance to find out how a UX audit will help your business and what working with Divante will be like.

Schedule a free meeting with Marcin Baran, Head of the Product Design Team.

Schedule a free meeting