eCommerce + Magento

Magento optimization increased revenue for a sports fashion brand

Odlo is a leading international premium sportswear brand offering outstanding products to people who share a passion for a sporty and active lifestyle. The brand has been a pioneer in the production of functional sports underwear and sportswear for 70 years.

The products are sold in 25 countries around the world. Odlo has subsidiaries in Switzerland, Germany, France, Belgium, the Netherlands, Austria, England, Norway, and China.


Magento optimization


User experience design






Why were we asked to help?


Cooperation started at the end of 2015 by carrying out a code review and website transfer to Divante servers. At this point, a usability audit was conducted as the basis for further work.

One of the most important outcomes of the user experience (UX) audit was that the website and back end were not optimized very well. Because of that, Odlo and Divante agreed that some changes were necessary to maintain the highest quality of the application as well as to develop new functionalities.

The main goals of the project were:

  • Decrease the average time the website was unavailable.

  • Increase conversion rates.

  • Increase ROI.

  • Implement tools for more efficient management.

  • Make Odlo.com more user-friendly.


How did we tackle the tech?


Divante took over hosting from the previous agency. Based on our recommendations, new machines were provided. The Divante hosting team took care of database structure, security issues, and synchronizing Magento with the databases within the environment.

Through the proper configuration of server services, we were able to solve problems related to the interruption in the website's operation occurring repeatedly during the day.

During four months of day-to-day cooperation, Divante improved several areas of the user interface (UI). Mobile users were our top priority. We optimized all graphics for faster page loading and improved the responsive layout of the homepage and search result pages.

We implemented a new checkout module that is more transparent and adapts to mobile devices. The changes we made and recommended resulted in higher stability, fewer errors, a better mobile UX, and higher retention and conversion rates.


"The relationship between Odlo and Divante has proven to be very successful over the last year. Since the beginning of the collaboration, Divante has gotten to know our technical environment, internal workflows, and goals We have worked closely together to ensure a solid development roadmap in-line with our business needs. This has greatly improved the overall efficiency and the rate at which we have been able to develop our platform.

"Married with our data-driven commercial strategy, this has produced very positive results. It’s been a very intense period of growth for the business over the last year with some ambitious targets in the future. I am looking forward to continuing the success that has been built so far."

Partick McCabe, Head of Digital at Odlo


What did we achieve?

  • Decreased server downtime by 73%.

  • Reduced server errors by 98%.

  • 103% higher mobile conversion.

  • Mobile traffic increased by 26%.

  • 30% increase in overall conversion.

  • 47% more transactions.

  • 46% increase in revenue.

Revenue from the youngest group of users has tripled.


Increase in the number of transactions


Increase in revenue


Higher mobile conversion rate


Continuing the cooperation


For the Swiss company, it was their third attempt at eCommerce but the first time with a satisfactory ROI.

We’ve created a roadmap with main goals to be achieved, including migration to Magento 2 and the implementation of an enterprise-level product information management (PIM) system and content management system (CMS). After an exhaustive review process, Odlo decided on Magento. 

The process of migrating to Magento 2 has started. Usually, it can take up to a few months to rewrite all the customized parts as well as rebuild the theme to be compliant with new standards. We’re also trying to do a redesign process along the way.

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