Catalog + Pimcore
Increased traffic and reduced bounce rate with Pimcore
Norstedts is Sweden’s oldest publishing house and was founded in 1823. Their publishing program comprises both fiction and non-fiction, including Swedish and foreign authors such as Stieg Larsson, Maria Lang, Per Olov Enquist, Mario Vargas Llosa, and Claude Simon.
Service
PIM Implementation
Vertical
Publishing
Norsdedts wanted to make sure that their writers and books were known and publicized. By doing so, their customers could learn more about their books and authors and be led to make a purchase from one of their suppliers.
They needed a website that was easy to manage because book and author information constantly needs to be updated. Also, the website needed to enhance its social and digital media strategy and presence. It needed to include high-quality text and images.
With these improvements, they expected that their site would be able to engage and attract its target audience, prompt them to stay longer, and read and discover more. Ultimately, they wanted their new site to enhance their visitors’ dedication to reading.
Through consultation with Divante, Norstedts was advised to use Pimcore to build their ideal website. After conducting a workshop that allowed for a thorough examination of the client’s needs, Divante started to implement the front end and work on integrations. These included integration with the client’s systems that store information on products and authors.
It was fully integrated with their enterprise resource planning (ERP) system, including images, text, and metadata.
The site they created on Pimcore’s content management system (CMS) was mobile-first and designed for Google’s AMP. This enabled users to view book information on their mobile phones. They also introduced a new social media strategy where targeted advertisements could be displayed to a certain target audience.
